This past September Tim and I went to Swedish Fashion Week. We have been coining it “heritage year” because two of our bigger international trips were to Japan (Tim is half Japanese) and to Stockholm (where 23&me says I’m from).
To be clear, I was invited to shows and we snuck Tim in. First rule of traveling is asking for forgiveness and not permission.
We wanted to make a video that captured an “outsiders go in” perspective of Fashion Week. Using a narrative first approach to fashion meets cinematography. We are expert travelers that love getting in the hard to reach spots where culture is pushed forward. Why go to NY when you can go to Stockholm?
FWS was an eye-opening experience to the beauty of Scandinavian culture. Focusing on intentional design and sustainable practices.
City guide highlights:
Fotografiska for an avant-garde restaurant experience rolled into a contemporary photo museum.
There are 14 interconnected islands to explore. Don’t miss Sodermalm, the new “hipster haven” & Gamla Stan the Old Town.
One of the coolest parts about Stockholm were all of the multi-use concept stores. There were so many cute shops that also doubled as restaurants, barber shops, juice bars, furniture shops- you name it. The idea of sharing a space with someone who has a different trade, but a similar aesthetic is really cool to me. More economical, sustainable, and modern.